Social networks may seem essential to resell success, but here is the truth: you don't need it. Platforms like Ebay and Poshmark already take traffic to their listings, that's why they charge rates! Spending hours editing Instagram reels or publishing Tiktoks will not necessarily increase sales. Honestly, I am willing to bet that it is a waste of time for 99% of the resellers.
But let's talk a little about where social networks could make sense and how to really improve your business to resell without worrying about social networks.
Table of Contents
Social networks are a waste of time for most resellers
I know it is a strong opinion, but I keep my statement that social networks are a waste of time for most resellers. In many cases, I could even damage your business. Because? Because the hours dedicated to the rain of ideas, editing photos/videos and chasing I like to have a better time in activities that really generate sales!
Markets like Ebay and Poshmark exist for one reason: they take buyers to their listings. They pay rates because they have done the hard work of attracting buyers to the platform. Your work is:
- High quality inventory list.
- Use strong keywords so that your articles are easy to find.
- Price your articles competitively.
Instead of investing time in social networks, it is much better to put that time in your resale business.
When social networks may make sense for resellers
That said, there are Situations when social networks can be useful for resellers, but they are just some quite specific cases.
You want to be a content creator
If you have the dream of being a content creator in addition to reselling, it is a different story! Earning money with social networks and the creation of content on resale can be an additional hustle for you. But it is not likely to publish your resale business that directs many buyers to your store. The ROI is simply not there for the amount of time you would have to happen in it.
You are in a market niche
If you are in a niche market such as vintage clothes or handmade products and have an eye for images, you may use social networks to build a brand. This can be an excellent way to cure an audience and get buyers, but only if you can really build a brand for your business. For most of us, that we are only pouring second -hand store articles and garage sales, this is not worth the additional effort.
The resale existed before social networks
The point is that resellers have been making money online before social networks exist. They were not sharing their eBay listings on Instagram, Tiktok or Facebook because they did not exist. And they made many sales!
Instead of spending hours building a audience on social networks, they focused on their real resale business. That means obtaining quality items that buyers are really looking for, listing these items, creating optimized lists and more. When it comes to reselling, it is usually quite simple! It is not easy, but simple.
Final thoughts
If you spend more time on Instagram than in your real resale business, sales are being lost. Social networks may seem something that all companies need, it may seem exciting to jump into the resale community there, but it is rarely the secret to reselling success.
So, unless you want to be a content creator and A resellers, close your social applications and go to the list of things. This is how to make sales!
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